We're a boutique agency of Iterable experts obsessed with lifecycle marketing. From fractional support to full-team firepower, we help brands build email programs that actually work.
From strategy to execution, we handle every piece of your email and CRM puzzle.
Custom onboarding that actually sticks. We set up your Iterable instance the right way—from data architecture to your first automated journeys.
We map your customer journey and build the automations that turn subscribers into superfans.
From creative to code to send—we handle the day-to-day so you can focus on the big picture.
Data-driven decisions that move the needle. We track what matters and optimize relentlessly.
Moving to Iterable? We'll make the transition seamless—no lost data, no downtime, no drama.
Emails that look good AND perform. Our designs are on-brand, mobile-first, and conversion-focused.
Whether you need a single specialist or a complete CRM team, we've got you.
Specialist to Director level
Need extra hands without the full-time commitment? We plug into your team at any level—from campaign specialist to strategic director.
Implementations & migrations
Have a specific initiative? We'll scope it, build it, and hand it off—complete with documentation and training.
Complete CRM department
Get an entire lifecycle marketing team: strategist, designer, developer, and campaign manager—all working together on your brand.
Deep vertical expertise means faster results and smarter strategies.
From pet food subscriptions to vet clinics—we speak pet parent fluently.
Primary SpecialtyListing alerts, nurture sequences, agent communications—we've done it all.
Deep ExperienceCart abandonment, post-purchase flows, win-backs—the lifecycle essentials.
Proven ResultsWe've been in the Iterable trenches for years. From complex implementations to day-to-day optimization, we know every corner of the platform.
We're lifecycle marketing operators who've run big programs, fixed messy systems, and built CRM foundations for teams serving large, complex audiences. What we kept seeing: teams with loyal customers and valuable data stuck in a cycle of reactive work—executing requests, patching issues, and trying to keep things moving without the strategic leadership to drive real impact.
Damsel is our answer—a partner that delivers senior strategy and hands-on execution without logistics of an FTE or the agency bloat. We're built for complex challenges and small enough that you always get the experts, not the junior bench.
Let's chat about your CRM goals. No pressure, no jargon—just a conversation about what's possible.